Design-driven growth is a repeatable process for teams to smash growth targets through design experimentation at scale. It’s not just about user experience, nor business impact, but how to deftly combine both of these into a winning strategy.
Each chapter includes real-world case studies that emphasize low-cost and easy starting points to begin in your growth journey.
Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so.
New York Times Bestselling Author of The Lean Entrepreneur