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#1 Amazon Hot New Release in User Experience Books

Do you want to feel the book hotness for yourself?

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WHAT IS DESIGN-DRIVEN GROWTH?

Design-driven growth is a repeatable process for teams to smash growth targets through design experimentation at scale. It’s not just about user experience, nor business impact, but how to deftly combine both of these into a winning strategy.

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Each chapter includes real-world case studies that emphasize low-cost and easy starting points to begin in your growth journey.

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CHAPTERS

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  1. Defining Growth

  2. Simplifying Value Propositions

  3. Wriggle Case Study

  4. Crafting Growth Funnels & Loops

  5. Transferwise Case Study

  6. Building Personalization at Scale

  7. BlaBla Car Case Study

  8. Seeking Expansion at B2B Companies

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