WHAT IS DESIGN-DRIVEN GROWTH?
Design-driven growth is a repeatable process for teams to smash growth targets through design experimentation at scale. It’s not just about user experience, nor business impact, but how to deftly combine both of these into a winning strategy.
Each chapter includes real-world case studies that emphasize low-cost and easy starting points to begin in your growth journey.
CHAPTERS
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Defining Growth
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Simplifying Value Propositions
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Wriggle Case Study
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Crafting Growth Funnels & Loops
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Transferwise Case Study
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Building Personalization at Scale
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BlaBla Car Case Study
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Seeking Expansion at B2B Companies
BOOK REVIEWS
Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so.
BRANT COOPER,
New York Times Bestselling Author of The Lean Entrepreneur